lisa Troyano-ascolese

Seeker, Doer, lover of life, entrepreneur, business owner, tech founder, speaker, luxury curator, wife, mom.


To inspire, articulate and set a standard of what women in business can be. All my life I've been searching for something more. A hamster constantly running on her wheel chasing every dream that popped into my head and was worth pursuing. As each traumatic event unfolded in my life I dove further into work. A coping mechanism that resulted in three businesses, one podcast, multiple properties, a beautiful family and a new purpose. Life is meant to be lived. Work is meant to be fulfilling. And you can do WHATEVER you put your mind to.

Let me show you how. 


Lisa Troyano-Ascolese describes herself as a serial entrepreneur. She is the sole Owner, License Partner and Broker of record for Engel and Volkers Hoboken and Jersey City real estate brokerages as well as the myHOMEboken real estate team leader. She recently released the first to market mobile staging app REStaged with the hopes of helping with the planet's rising furniture waste issue. A podcast host, public speaker and decorated award winning entrepreneur, Lisa thrives in purpose searching and business creation. With a Bachelor of Science in Marketing and Management from Siena College and partial MBA studies, Lisa has risen in multiple organizations before leaving corporate America and following her dreams of working for herself. She began her career in real estate over 10 years ago utilizing her strong background in online advertising sales and marketing for several Fortune 500 companies to sell some of NJ's most prestigious properties. Her clientele has included professional athletes, prominent members of the entertainment industry, among other high net worth individuals. Known for her unbridled enthusiasm, unique marketing techniques, and knowledge of the real estate market as a whole, Lisa continues to win awards for both real estate and entrepreneurship. 

On A Personal NOte...

Her philanthropic endeavors, namely surrounding Cystic Fibrosis, yielded her a seat on Manhattan’s CF Care board. Lisa also donates her time among other small local charities. After being a top agent for many years she purchased the brokerage and has since grown the company to new heights, expanding into Jersey City during the pandemic and recording one of the company’s most profitable years to date. When not conquering the world she likes to see it! Lisa and her husband have proudly traveled to 33 countries and counting but are most happy at home in HOMEboken with their daughter and dog. She believes most of the world's problems can be solved by breaking bread with each other and believes her final bow will be taken in front of her stove. You'll hear her saying "Everything you want is on the other side of fear" as she's enthusiastically cheering on every underdog she meets and will stop at nothing until every female who wants to own her own business, does. Her optimism is contagious. Her heart, big. Her mind sharp and her success speaks for itself.

The Award winning
real estate team

Realtors are a dime a dozen but few have the history and positive reputation that the myHOMEboken team touts. With over 10  years in business this small, service focused group expertly values your home, honestly shares with you market trends and expertly positions your property in the competitive tri state area market. With global ties, and boots on the ground in most locales/markets, the myHOMEboken team can help you buy and sell across the country and around the world. They live, own property, and work in Hoboken and know the mile square and it's neighboring feeder markets like the back of their hand. Leading with ethics and grinding with purpose they have amassed a loyal referral only book of business that keeps them busy and creatively on their toes. By approaching each property sale with the eye of a social media marketer, you can rest assured your home is in expert hands that grew with a career in online media. The future of real estate sales lies in content creation. Let the myHOMEboken team take you to new creative heights yielding you the maximum return on your investment.

Learn more 


Download now

Introducing the Worlds 1st Furniture Staging App

Available Now on the App Store & Google Play

staging app that makes
staging easy & affordable

You share cars, you share vacation homes, you share designer clothes, and now you can share furniture! Our simple to use App allows you to list your furniture for rent or sale easily so you can offer staging to your sellers at an affordable rate all while reducing your carbon footprint and helping us combat the growing number of furniture pieces found in our landfills. In short don’t just throw out your furniture. Reuse, recycle, restage!

App store

Google play


Breakfast with Brokers

Based right outside Manhattan in Hoboken and Jersey City, we honestly discuss market trends, feeder markets, global real estate, local market stats, dos and don'ts, highs and lows and as usual, put the "REAL" in the real estate business. We hope you join us weekly as we interview key market players in real estate and various businesses all surrounding this crazy home buying industry we are unhealthily obsessed with. Come live well with us!

Streaming on your favorite podcast platform

Listen now

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Apple Podcasts or Spotify

Putting the "Real" in the Real Estate Business

Available on spotify & Apple Podcasts

with Lisa

If you'd like to work at Lisa's brokerage, take your business to the next level, need some professional guidance, or would like to book Lisa to speak at your next event or have her be a guest on your podcast,  kindly fill out the form below. We'll assess your inquiry and get back to you within 24-48 hours.